This was a project created for 2015 student competition show. We were asked to create a campaign about kids and technology. I chose to speak about kids going to space. I created a series of posters that people could can relate technology to what kids wanted to do in their life, and that nothing is impossible as long as people believe in technology. I used clear black outline combined with illustration to express clear and strong visual attractiveness for children. The shape of the font is picked to match the illustrations throughout, giving it a rounded appearance instead of sharp angles. I want kids to feel the warmth of the pictures, enjoy the contents, and to imagine themselves as astronauts in space.

Art Direction: Scott Laserow, Dermot Maccormack